ODMA Awards 2026

It’s time to vote!

Take a moment to recognise and support the standout people and products in our industry by casting your vote in the ODMA Awards.

Voting is open to all optical practice staff, but please note: vote stacking is not permitted. You do not have to vote in each category, but we would love it if you did!

Winners will be announced at O-SHOW on Monday, 17 August 2026.

ODMA Awards 2026

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Vote now!

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Voting Closes July 31

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ODMA Awards 2026 ✳︎ Vote now! ✳︎ Voting Closes July 31 ✳︎

The frame that has stood out recently for its visual impact, fashion expression, originality, storytelling and/or its cultural influence.

Best Fashion Frame

  • Ahelm - Jules

    Ahelm - Jules

    PROPER GOODS

    AHLEM's Jules is at once geometric and softly rounded, combining two of the most influential eyewear aesthetics of the past 12 months into a single silhouette. Defined by its slim, horizontal profile, Jules embraces the continued popularity of elongated eyewear and subtle curves, which soften its architectural lines. The frame is elegant yet substantial, reflecting the industry's growing shift toward shapes that feel both distinctive and effortlessly wearable. Inspired by the cutting-edge fashion and street style of Tokyo, Jules possesses an effortless sense of cool. Its sleek proportions and confident silhouette capture the energy of contemporary fashion while remaining grounded in AHLEM's philosophy of timeless design. It feels directional and relevant without sacrificing longevity. Handcrafted in France in the heart of Europe's historic eyewear-making region, Jules showcases the exceptional craftsmanship for which AHLEM has become renowned. Every detail is carefully considered, from the balance of its proportions to the precision of its construction, resulting in a frame that feels as luxurious as it looks. AHLEM's designs are distinguished by their meticulous attention to detail: specialised acetate treatments create subtle variations in form, while the brand's signature raw-cut edges introduce an architectural sharpness that gives the design its edge. What makes Jules particularly compelling is its ability to embody current fashion movements while remaining resistant to them. It speaks to the rise of slim, oval silhouettes, yet its proportions and refined construction ensure it will endure long after trends evolve. Like all AHLEM designs, Jules is not driven by seasonal fashion cycles but by a commitment to enduring beauty and intelligent design. Balancing strength with softness, fashion relevance with longevity, and innovation with timeless appeal, Jules represents the very best of contemporary eyewear. It is a frame that captures the spirit of the moment while remaining firmly positioned for the future, making it a worthy contender for Fashion Frame of the Year.

  • Avanti Paisley

    Avanti Paisley

    MODSTYLE

    The ‘Paisley’ frame by AVANTI combines contemporary styling with a distinctive use of colour and pattern. Featuring a bold square silhouette in deep blue acetate, the design is complemented by translucent temples with a multicoloured floral-inspired finish, creating contrast and visual interest without compromising wearability. The frame demonstrates careful attention to proportion, material selection, and detail, resulting in a product that is both visually engaging and commercially versatile. Lightweight construction and refined finishing further enhance its appeal, positioning Paisley as a strong example of modern optical design that balances high quality with an affordable price.

  • Blackfin - Islay

    Blackfin - Islay

    NOO

    Brand: Blackfin Model: Islay. Features Chromatic Vibrations, changing colours from purple, to grey, black and green, a bold statement piece, suitable for every outfit and occasion.

  • Carrera 3101

    Carrera 3101

    SAFILO

    These eyeglasses will transform any outfit into a statement. Carrera has introduced a new design for the temples that keeps the weight minimal while adding elegance to the look. The acetate front with square profiles and decorative screws defines the style. The black and gold version is distinctively Carrera, while seasonal shades offer even more choice.

  • FaceAFace Tinge

    FaceAFace Tinge

    EYES RIGHT

    This season Face a Face use a new palette, formed from an aesthetic that is both milky, digital, and futuristic. It’s the lightness of a morning, cerulean blue-greys coexist with transparent sky blues, candy pinks illuminate dark reds, against ivory whites which are softer than ever. These milky pastels blend with intense colours that radiate strongly. Fuchsia against crystal, ultraviolet crossed with burnt orange. The intertwining of shades is at the rendezvous! The emanation of colour is found throughout the collection, through small geometric elements that circulate in the concepts - pixel, triangle, chevron - giving this collection its dreamy and digital aura. Face a Face model Tinge has Layered colours and nuances that embrace. Two shapes unite, a third one appears. Each shade punctuates the gaze. Subtlety, character, style exalted. Showcasing exclusive Mazzucchelli acetate 'Digital Tortoise' designed by the Face a Face team in collaboration with Mazzucchelli.

  • Frank + Fritz - Ruby

    Frank + Fritz - Ruby

    FRANK + FRITZ 

    I nominate Frank + Fritz model Ruby. I wear this frame and have never had so many comments about a frame before. It is Australian designed, titanium, really light weight (great for our climate) and is appealing to all age groups. There are 3 beautiful colour options. It represents the classic double bridged design but is modernised to be fashionable, feminine, light and great for all ages. It also addresses the size issue that women sometimes face but in a modern way and is backed by beautiful imagery.

  • Frank + Fritz - SAZI

    Frank + Fritz - SAZI

    FRANK + FRITZ

    SAZI is a bold declaration of contemporary Australian luxury eyewear design. Drawing its name from a confluence of meaning, evoking wisdom, discernment, and joy. The frame commands immediate attention through its sharply defined, maximal silhouette, where every architectural line has been considered with precise deliberation. Exclusive face and temple detailing elevate SAZI beyond mere eyewear into the realm of wearable art, reflecting a design sensibility that is deeply Australian in its confidence and character. Robust and unapologetically maximal in its visual impact, it redefines what luxury eyewear can express in the modern era. SAZI does not follow trends; it establishes them, offering the discerning wearer a piece that transcends the functional to become a defining element of personal identity and style.

  • Gigi Studios - Valene

    Gigi Studios - Valene

    NOO

    Brand: Gigi Studios Model: Valene. Showcases sculpted metal temples are also a standout detail — they add a jewellery-like finish rather than looking like a standard optical frame, with a beautiful crystal burgundy.

  • ic! berlin SODIUM

    ic! berlin SODIUM

    MARCOLIN

    Submitted by Marcolin, the ic! berlin IC5352 SODIUM optical frame is a masterclass in functional luxury, crafted to celebrate the brand’s milestone 30th anniversary. This elegant style honors three decades of German heritage by effortlessly blending industrial precision with high-fashion sensibilities. The classic rectangular silhouette is reimagined with a dual-thickness stainless steel front, giving the frame a sophisticated, multi-dimensional presence that offers structural depth while remaining incredibly lightweight. This clean, architectural profile flows beautifully into the temples, which are finished with premium acetate tips in Transformative Teal—the collection's vibrant signature colour that grounds the design in modern luxury. True to the brand's engineering legacy, the frame features ic! berlin’s distinctive patented screwless hinge system. By utilizing interlocking sheet-metal components rather than traditional screws, this sleek construction eliminates mechanical wear while ensuring remarkable durability and a pressure-free, comfortable fit for everyday wear. Ultimately, the IC5352 SODIUM proves that minimalist engineering can be deeply expressive, balancing the raw strength of stainless steel with the refined elegance of acetate to deliver a timeless piece that defines the future of fashion-forward eyewear design.

  • Kaleos James

    Kaleos James

    SUNGLASS COLLECTIVE

    James by KALEOS - Pantos eyeglasses. Full of geometric details with strong visual impact. Front and temples in translucent green acetate. Incorporated nose pads. Handmade.

  • Kaleos Venit

    Kaleos Venit

    SUNGLASS COLLECTIVE

    Venit by KALEOS - Cat-eye eyeglasses. Bold with lots of personality. Front in black acetate. Temples in brown havana acetate. Incorporated nose pads. Handmade.

  • LA Eyeworks Catena

    LA Eyeworks Catena

    PROOPTICS

    LA Eyeworks Catena colour Plum Pool

  • Prue Cassata

    Prue Cassata

    EYES RIGHT

    The ‘Cassata’ frame by Specs by Prue is a celebration of individuality, creativity, and joyful self-expression. Combining a bold oversized silhouette with an electrifying fusion of neon yellow and vivid pink, Cassata transforms eyewear into wearable art. The frame’s sculptural lines are softened by playful colour gradients and sweet detailing, including star-shaped accents and patterned temple tips. Inspired by its namesake dessert, Cassata is a statement piece that empowers the wearer to embrace colour, personality, and optimism with bold style.

  • Thiery Lasry Alieny

    Thiery Lasry Alieny

    PROPER GOODS

    From the brands SS26 collection, ALIENY embodies Thierry Lasry’s distinctive approach to eyewear design, balancing high-fashion sophistication with a playful irreverence. A bold reinterpretation of the classic 1970s aviator, the frame transforms a familiar archetype through graphic proportions, sculptural acetate construction, and an architectural double bridge. Handcrafted in Europe from premium Italian acetate, ALIENY is defined by its confident silhouette. Thick, sculpted rims frame generous lenses, while the geometric bridge adds structure and tension. The result is a frame that feels both nostalgic and futuristic – a hallmark of Thierry Lasry’s retro-futurist design language. The frame reflects the creative influences that have shaped Thierry Lasry’s work throughout his career. Inspired by the sculptural glamour of fashion designers such as Thierry Mugler, Lasry approaches eyewear as an object of self-expression rather than a purely functional accessory. ALIENY captures this philosophy through its bold proportions, graphic lines, and unmistakable personality. Fashion relevance is central to the design. The acetate aviator, valued for its ability to reimagine a traditional metal frame with rich colour, has emerged as a defining eyewear trend and continues to feature across both luxury fashion and independent collections. As contemporary fashion embraces heritage silhouettes through a modern lens, ALIENY shows how a classic form becomes fresh and contemporary, offering style versatility and everyday wearability. Slightly oversized yet well-proportioned for all-day comfort, the design sits at the intersection of nostalgia and innovation, a space where many of fashion's most compelling designs are found. ALIENY demonstrates the power of eyewear to transcend utility and become a defining element of personal style. Through its fusion of craftsmanship, storytelling, and fashion-forward design, the frame exemplifies Thierry Lasry’s commitment to creating eyewear with cultural relevance.

  • Tom Ford Icon

    Tom Ford Icon

    MARCOLIN

    Submitted by Marcolin, the Tom Ford Icon FT6070-B Clip-On style stands as a definitive expression of versatile luxury, effortlessly bridging the gap between sophisticated optical design and high-fashion sunwear. This frame directly captures the story of the Tom Ford Eyewear Icon Collection—a prestigious line crafted as the maximum expression of luxury, designed to spotlight unparalleled workmanship and celebrate individuals with immense charisma and presence. The frame features a classic squared silhouette anchored by a timeless keyhole bridge and sculpted from sleek, premium acetate. The true genius of the design lies in its interior craftsmanship, where transparent inner temples unveil a striking yellow gold metal wire core engraved with the Tom Ford signature—a brilliant hardware accent that beautifully recalls the iconic, linear luxury of the Tom Ford Beauty line. This meticulous attention to detail is complemented by the brand's hallmark yellow gold "T" logo decoration on the front, providing an instant mark of luxury. Engineered for seamless adaptability, the style is paired with a sleek magnetic sun clip-on equipped with premium Zeiss lenses, offering uncompromised optical clarity and effortless transformation. Made in Italy, the FT6070-B blends architectural craftsmanship with functional innovation, presenting a fluid, elevated eyewear concept that perfectly defines the future of dual-purpose luxury fashion.

  • Vaanyard - Gravity

    Vaanyard - Gravity

    VAANYARD

    I nominate Gravity by Vaanyard. Beautifully finished acetate. Australian Design. The model name is stamped into the top of the front in the acetate which gives it a different look. It's a 59 eye size and temple length of 145mm. There are 3 strong colour options. Styling is more inner city, but the double bridge means it's a modern take on a classic design. The fit and feel is great and the marketing of the brand creates a great inner city/urban design and look. High quality and well priced.

  • Victoria Beckham 7010

    Victoria Beckham 7010

    SAFILO

    This optical style embraces the signature tomboy aesthetic of Victoria Beckham. The bold square front is framed by modern bevelling, adding a glamorous note. Signature details identify the fashion house, such as the V-Cut metal inlay, the Victoria Beckham wordmark and the monogram on the end tips. The premium colourways express the brand's codes, and the black version was seen in the spring-summer 2026 advertising campaign.

The sunglass frame that has shone from a design and aesthetics perspective, taking into consideration overall visual appeal and style, shape and fit innovation, colour choice, quality and protection and frame detail.

Sunglass Design of the Year

  • Akoni - Juno-Three

    Akoni - Juno-Three

    PROPER GOODS

    Akoni's Juno-Three is a striking example of how technical innovation and fashion relevance can coexist within a single design. As the eyewear industry embraces a renewed fascination with rimless and semi-rimless silhouettes, Juno-Three emerges as one of the most compelling interpretations of the trend, transforming a traditionally minimal construction into a statement of modern luxury. What sets Juno-Three apart is its remarkable balance of visual lightness and structural complexity. Its frameless design reflects a growing movement toward lighter, more transparent eyewear that place emphasis on lens shape, precision engineering, and architectural detailing. From the precision-engineered titanium components to the seamless integration of custom hardware, Juno-Three embodies Akoni's commitment to exceptional craftsmanship and uncompromising quality. While rimless eyewear has historically been associated with understatement, Akoni reimagines the category through a distinctly contemporary lens, creating a frame that feels sophisticated and fashion-forward. The oversized lens shape introduces a sense of glamour and confidence, while the frameless construction creates an almost weightless appearance on the face. This interplay between presence and restraint gives Juno-Three a unique versatility, allowing it to feel simultaneously directional and timeless. It is a frame that captures the industry's growing appetite for sleek, futuristic silhouettes while remaining grounded in enduring principles of luxury design. Designed in Switzerland and crafted in Japan by some of the world's most skilled eyewear artisans, Akoni eyewear is exceptional at every level. In a market often dominated by acetate-heavy retro revivals, Juno-Three offers something refreshingly different. It demonstrates how contemporary eyewear can push boundaries through engineering, proportion, and materiality rather than embellishment alone. Elegant, innovative, and technically accomplished, Juno-Three represents the next evolution of luxury sunglass design and is a worthy contender for Sunglass Design of the Year.

  • AM Eyewear - Sampson

    AM Eyewear - Sampson

    AM EYEWEAR\

    Designed internally in Australia by AM Eyewear founder Simon Ponnusamy, the Sampson is an original frame that balances bold structure with refined craftsmanship. Defined by its distinctive double bridge and precision-engineered metal front, the silhouette carries a confident architectural presence, softened by handcrafted bio-based acetate temples for everyday versatility and comfort. A key innovation within the design is AM Eyewear’s exclusive tangle-free metal nose pad system, developed to eliminate the common frustration of nose pads catching or pulling hair during wear. Combined with the brand’s signature fit profile, the frame has been carefully engineered to comfortably suit a wide range of nose bridges across both Western and Asian facial structures. Every element of Sampson has been created with longevity in mind. Italian bio-based acetate temples undergo an extended curing process to minimise warping over time, while seven-barrel Comotech hinges, rubber-coated screws and a custom decorative core wire enhance durability and structural integrity. Finished with 18KT gold-plated hardware, gold-foiled detailing and premium nylon polyamide lenses with a Gold ET anti-reflective back coating, Sampson delivers elevated clarity, reduced glare and a luxury finish that reflects AM Eyewear’s commitment to thoughtful, original sunglass design.

  • AM Eyewear - Sangha

    AM Eyewear - Sangha

    AM EYEWEAR

    Designed as a refined balance of technical innovation and understated luxury, the Sangha rethinks everyday eyewear comfort through AM Eyewear’s exclusive tangle-free metal nose pad system. Developed internally in Australia by AM Eyewear founder Simon Ponnusamy, the feature was engineered to eliminate the common issue of nose pads catching or pulling hair — a subtle yet meaningful improvement that enhances the daily wearing experience without compromising aesthetics. Paired with AM Eyewear’s signature fit profile, the frame comfortably accommodates a wide range of nose bridges across both Western and Asian facial structures. The silhouette combines architectural lines with a lightweight, balanced construction designed for all-day wear. Handcrafted from premium Italian bio-based acetate, Sangha undergoes an extended curing process to minimise warping and maintain long-term structural integrity. Custom decorative core wire detailing, seven-barrel Comotech hinges and rubber-coated screws further reinforce durability while ensuring smooth movement and lasting tension retention. Finished with 18KT gold-plated hardware and premium nylon polyamide lenses featuring a Gold ET anti-reflective back coating, the frame delivers elevated clarity, reduced glare and a polished luxury finish. Sangha reflects AM Eyewear’s commitment to original Australian design — combining thoughtful problem-solving, comfort-focused engineering and refined craftsmanship in a frame designed to be worn every day.

  • Atlant - Borin

    Atlant - Borin

    NOO

    Brand: Atlant Model: Borin. Showcases photochromic CR39 lenses, with maximum UVA & UVB protection. Its architectural & Scandinavian inspired.

  • Avanti Hyams

    Avanti Hyams

    MODSTYLE

    AVANTI sunglass Hyams is a celebration of bold Australian design, capturing the vibrant spirit and natural beauty of the Australian coastline through fearless use of colour and form. This handcrafted frame blends rich oceanic blues with vivid turquoise and striking magenta accents, creating a dynamic palette inspired by Australia’s coastal landscapes and luminous light. The silhouette delivers a confident contemporary aesthetic while remaining highly wearable, reflecting AVANTI’s commitment to combining artistry with everyday luxury at an affordable price. Hyams stands as a distinctive expression of Australian creativity that is playful, sophisticated, comfortable and colourful

  • Blackfin -Thunder Bay

    Blackfin -Thunder Bay

    NOO

    Brand: Blackfin Model: Thunder Bay. Worn by Andrea Bocelli at the winter Olympic opening ceremony. Hypoallergenic, ultralight and durable frame with ultraflexible temples for unrivalled comfort and fitting adaptability.

  • David Beckham 7159

    David Beckham 7159

    SAFILO

    These Eyewear by David Beckham sunglasses captivate with their sculptural lines crafted in acetate. Advanced engineering ensures uniform hues and motifs throughout, from temples to frames, for a luxurious aesthetic. The temples are bold, with the iconic Talisman enriched by four new rivets to affix the exclusive seven-barrel hinges. Seamlessly combining quality, elegance and practicality in all colourways, the version with photochromic lenses was featured in the 2026 advertising campaign

  • Eyres Stealth

    Eyres Stealth

    SHAMIR

    The Eyres Stealth frame has stood out over the past 12 months for its clean, modern design and strong visual appeal, successfully bridging the gap between lifestyle sunglasses and functional eyewear. With a confident, contemporary aesthetic, Stealth demonstrates how thoughtful design can elevate everyday sun protection. Defined by its flat, squared silhouette, the Stealth frame delivers a bold yet wearable look that feels current without being trend dependent. The design is streamlined and purposeful, with subtle branding and well balanced proportions that contribute to a premium, understated style suitable for a wide range of wearers. What truly sets Eyres Stealth apart is its ability to maintain this modern aesthetic within a safety rated frame design. Protective elements such as integrated side coverage are seamlessly incorporated into the frame, preserving clean lines and visual harmony without compromise. This balance between protection and style highlights genuine shape innovation and thoughtful frame engineering. Colour choices further enhance the Stealth’s appeal, with options including matte black, crystal, and tortoiseshell, offering versatility across personal styles and settings. These colours are neutral yet contemporary, reinforcing the frame’s broad visual appeal. Lens quality and protection are integral to the design. Available with smoke and grey tints, including polarised options, the lenses provide effective glare reduction and 100% UV protection, supporting both comfort and eye health in bright outdoor conditions. By combining modern design, integrated safety detailing, versatile colourways, and high quality sun lenses, Eyres Stealth is a compelling and deserving contender for Sunglass Design of the Year.

  • Face A Face Paris

    Face A Face Paris - Sunday 2 8303

    EYES RIGHT

    This season Face a Face use a new palette, formed from an aesthetic that is both milky, digital, and futuristic. It’s the lightness of a morning, cerulean blue-greys coexist with transparent sky blues, candy pinks illuminate dark reds, against ivory whites which are softer than ever. These milky pastels blend with intense colours that radiate strongly. Fuchsia against crystal, ultraviolet crossed with burnt orange. The intertwining of shades is at the rendezvous! The emanation of colour is found throughout the collection, through small geometric elements that circulate in the concepts - pixel, triangle, chevron - giving this collection its dreamy and digital aura. Sunday by Face a Face is described as 'SUNDAY, Golden Break, Light breakthrough, cutting across your gaze. Relaxed shape, fluid and natural comfort. Soft glows create a relaxed feel. Suspended moments, a bright weekend ahead.'

  • Garrett Leight Doc Sun

    Garrett Leight Doc Sun

    PROPER GOODS

    Garrett Leight's Doc Sun is a sunglass that proves great design doesn't need to shout to make an impact. Drawing inspiration from the effortless cool of 1960s counterculture and classic California style, the frame reinterprets a timeless silh ouette through the brand's modern lens. Its familiar, yet entirely contemporary. Defined by its rounded shape, slim proportions, and understated detailing, Doc Sun embodies the industry's renewed appreciation for heritage-inspired eyewear. It taps into a broader movement toward authenticity and individuality. Its versatile silhouette complements a wide range of face shapes and personal aesthetics, making it equally appealing to fashion-conscious consumers and those seeking a everyday sunglass. What elevates Doc Sun beyond a classic retro frame is Garrett Leight's meticulous attention to proportion and construction. Handcrafted in Japan using premium acetate, the design feels lightweight, comfortable, and effortlessly wearable while maintaining a strong visual identity. Subtle design details, from the carefully sculpted acetate to the refined finishing touches, reflect the brand's commitment to quality and restraint. Doc Sun has become one of Garrett Leight's top-performing sunglass styles across Australia and New Zealand, consistently ranking among the brand's best sellers. Its broad commercial appeal demonstrates a rare ability to resonate with both fashion-led consumers and those seeking an enduring wardrobe staple. Further cementing its cultural relevance, the frame was also selected for appearance in The Devil Wears Prada 2, aligning it with one of fashion's most anticipated cinematic releases and placing it in front of a global audience, Sophisticated without being overly precious, trend-aware without being trend-driven, Doc Sun exemplifies the enduring power of thoughtful design. Its combination of timeless appeal, exceptional craftsmanship, and cultural relevance makes it a deserving contender for Sunglass Design of the Year.

  • ic! berlin XENON

    ic! berlin XENON

    MARCOLIN

    Submitted by Marcolin, the ic! berlin IC0226-XENON is a masterclass in true minimalism and effortless sophistication, beautifully crafted to mark the brand’s milestone 30th anniversary. This striking hybrid style redefines contemporary eyewear by pairing absolute confidence in material quality with a sleek, instantly recognizable design. The classic rectangular stainless-steel front features ultra-flat profiles, creating a clean, architectural aesthetic that feels completely weightless on the face. This minimalist front flows seamlessly into elegant temples, which are finished with premium acetate tips in Transformative Teal—the collection's vibrant signature colour that grounds the piece in modern luxury. Enhancing its everyday versatility, the design is intelligently paired with state-of-the-art photochromic lenses that adapt smoothly to changing light conditions. Complete with ic! berlin’s distinctive screwless hinge system, the IC0226-XENON effortlessly blends high-fashion innovation with high-performance engineering. The result is a fluid, lightweight frame that perfectly captures the future of modern eyewear design.

  • Kaleos Alexander

    Kaleos Alexander

    SUNGLASS COLLECTIVE 

    Alexander by KALEOS - Butterfly sunglasses. Flowing lines with personality. Front and temples in translucent blue acetate. Blue lens base 2 with UV protection and anti-reflective coating. Lens Category 1-3. Incorporated acetate nose pads. Handmade.

  • Kaleos Travers

    Kaleos Travers

    SUNGLASS COLLECTIVE

    Travers by KALEOS - Pantos sunglasses with flat brow. Modern design with premium finishes. Black acetate front with brown Havana laminate. Black acetate temples. Gradient black lens base 2 with 100% UV protection and anti-reflective treatment. Lens category 2. Integrated acetate nose pads. Handmade.

  • Tom Ford Icon

    Tom Ford Icon

    MARCOLIN

    Submitted by Marcolin, the Tom Ford Icon FT1225 is a definitive expression of bold, contemporary luxury, standing as a reigning best-seller across the Australian market. This frame beautifully embodies the narrative of the Tom Ford Eyewear Icon Collection - a prestigious line envisioned as the ultimate expression of luxury, designed to spotlight unparalleled workmanship while celebrating individuals of immense charisma and presence. Reinterpreting the classic pilot silhouette, the FT1225 delivers a powerful aesthetic statement by masterfully balancing thick, sculpted volumes with softly rounded, beveled edges. The frame is meticulously crafted from premium, high-shine acetate, creating a substantial yet fluid profile that radiates effortless confidence. The true genius of the design lies in its interior artistry, where a striking yellow gold-toned metal core runs visibly along the inner temples, deeply engraved with the Tom Ford logo—a refined hardware accent that beautifully echoes the iconic, linear luxury of the Tom Ford Beauty line. This dedication to detail is anchored by the brand's signature yellow gold "T" logo, seamlessly embedded into the chassis. Outfitted with high-performance UV protection and premium Zeiss lenses, it ensures uncompromised optical clarity perfectly suited for the intense Australian sun. Exquisitely made in Italy, the FT1225 seamlessly blends architectural weight with timeless elegance, delivering an elevated sunglass design that resonates deeply with the modern luxury landscape.

  • Vaanyard - Gravity

    Vaanyard - Gravity

    VAANYARD

    The Gravity draws inspiration from the vibrant and dynamic disco culture of the 1970s. Combining the styling essence of the era with contemporary elements, the Gravity features an oversized face shape that exudes confidence and makes a bold statement. The frame's sleek and minimal temple design adds a touch of modern sophistication to the overall aesthetic.

  • Victoria Beckham 7000

    Victoria Beckham 7000

    SAFILO

    The bold square shape of these sunglasses embraces a clean, flat-top design, an iconic Victoria Beckham silhouette. Their acetate volumes are surprisingly lightweight thanks to innovative construction, which also allows for the use of prescription sun lenses. The V-Cut detail, the Victoria Beckham name and the monogram give this style an iconic finish. All four colourways were seen on the Spring-Summer 2026 runway, some of which feature a visible chiselled core to the inside.

  • WooW Super Ace

    WooW Super Ace

    EYES RIGHT

    Second round! After a dazzling first victory, WOOW starts the game again and unveils a new LET’S PLAY! collection, bolder than ever. True to its playful spirit, the French brand keeps shaking up the rules of style with a series of sun and optical concepts designed to have fun, seduce, and win with flair and wit. Each model becomes a character, an attitude, a strategy. Shapes provoke, materials blend. Bold thicknesses, precise cut-outs, iconic dotted details: WOOW plays on all fronts to offer you frames with a strong, expressive, joyful personality. What a bluff! The colour palette becomes a true playground: neon and pastel meet, celadon greens flirt with lilac and terracotta, while metallic touches underline the boldness in your gaze. Vibrant, cheeky and luminous, this collection channels the spontaneity of play and the desire to shine. The game goes on with WOOW. And more than ever, you hold all the cards. The game goes on. Play it cool. Play it WOOW.

The sport frame that measurably improves performance, enhances comfort, durability and usability with innovation that doesn't compromise safety or compliance.

Best Sport Frame Innovation

  • Bolle - Airdrift

    Bolle - Airdrift

    SUNGLASS COLLECTIVE 

    Bollé’s Air Float technology, featured within the innovative Airdrift sunglass collection, represents a breakthrough in performance eyewear designed specifically for water-based lifestyles and sports. Engineered using ultra-lightweight, bio-based nylon materials, the frames naturally float horizontally on the water’s surface, ensuring sunglasses can be quickly and easily recovered if dropped into the ocean, lake, or river. Unlike traditional floating eyewear solutions, Air Float technology achieves buoyancy without bulky attachments, maintaining a sleek, premium aesthetic while delivering exceptional functionality. The horizontal floating position also keeps the lenses visible above the waterline, enhancing recovery and protecting the eyewear from damage. Designed for sailing, boating, fishing, and other active outdoor pursuits, the Airdrift range combines this innovation with Bollé’s advanced performance technologies, including Fin Shield side protection to reduce peripheral glare, Thermogrip® anti-slip components for superior stability in wet conditions, and Volt+ polarized lenses that enhance colour perception, reduce glare, and improve visual clarity and depth perception. Together, these technologies create a sophisticated, high-performance sunglass that seamlessly blends technical innovation, sustainability, comfort, and contemporary design.

  • Carrera C Sport

    Carrera C Sport

    SAFILO

    Inspired by sport and designed to be worn everywhere, these sunglasses express the bold style of Carrera. The shield front is decisive and on-trend as it wraps around to the sides, complete with perforations for added ventilation. The lens is available in green/brown high definition or mauve/blue high definition options, both with 100% UV Protection. Impeccable with sporty outfits and unforgettable as part of street-style ensembles, these sunglasses feature the iconic Pat Cummins green temples and gold signature and are designed to be worn with ease, even under a helmet. The front is compatible with prescription clip-in lenses which can be purchased separately.

  • Eyres Oddie

    Eyres Oddie

    SHAMIR

    The Eyres Oddie frame is a highly adaptable sport eyewear design developed for active environments where stability, comfort, and usability are critical to performance. Its innovation lies in a modular, wearer focused approach that allows the frame to adapt to different activities, movement levels, and performance demands. A standout feature of Eyres Oddie is its interchangeable configuration, offering the choice of standard temples or an adjustable head strap. This versatility allows wearers to customise fit and security depending on activity, enhancing stability during high movement sports and reducing distraction caused by frame slippage. Comfort is prioritised through rubberised nose pads and a well balanced frame structure that distributes pressure evenly across the face. The addition of a soft foam interface supports extended wear by improving comfort and fit during prolonged activity, particularly in fast paced or physically demanding environments. Designed for durability, the Oddie frame is built to withstand repeated use without adding unnecessary bulk. Its robust yet streamlined construction supports confidence during active wear, while maintaining a practical, performance driven design. Crucially, Eyres Oddie achieves this innovation without compromising usability. The frame’s adaptable design supports a wide range of sporting and recreational use cases, making it suitable for wearers who demand flexibility, comfort, and reliability from their eyewear. By combining modular adaptability, secure fit, comfort driven design, and durability, Eyres Oddie delivers meaningful innovation in the sport frame space and is a strong contender for Best Sport Frame Innovation.

  • Oakley Meta Vanguard

    Oakley Meta Vanguard

    ESSILORLUXOTTICA

    Oakley Meta Vanguard, an evolution in Performance AI glasses, built for athletes who don’t just push limits — they redefine them. Combining Oakley’s 50 years of sport innovation with Meta’s advanced AI technology, engineered from the ground up for high-intensity training, competition, and adventure. Oakley Meta Vanguard blends Oakley’s signature sport-driven design with intelligent features that deliver deeper performance insights, helping athletes stay focused, connected, and in the moment. Oakley Meta Vanguard is built for the demanding world of sports, where equipment must keep up with the high speeds, rough conditions, and extreme action. With hands-free computing, athletes can stay fully in the moment, embracing one of the most exciting frontiers in modern technology. This is the next evolution of Athletic Intelligence and sports technology, it’s innovation wrapped in art. Built for real-world action, the glasses feature seamless integrations with fitness platforms including Strava and Garmin, allowing athletes to track performance hands-free. Users can ask “Hey Meta” for live updates such as heart rate or progress during training, while Garmin autocapture records milestones automatically. With up to nine hours of use, six hours of continuous audio playback, and an additional 36 hours via the charging case, the battery is built to go the distance. Quick charge delivers 50% battery in just 20 minutes. The hands-free 12MP POV camera captures up to 3K resolution video with slow motion, hyperlapse, and adjustable stabilization, making it easy to relive key moments from the road, trail, or slopes. Open-ear speakers and a five-microphone array provide immersive audio and clear communication, even in windy or high-noise environments. Oakley Meta Vanguard also features Oakley’s Three-Point Fit system, helmet-compatible frames, IP67 dust and water resistance, and Oakley® PRIZM™ Lens technology to enhance contrast, colour, and visibility in all conditions — helping athletes react faster and perform at their peak.

  • Oakley Stunt Wing

    Oakley Stunt Wing

    ESSILORLUXOTTICA

    Oakley Stunt Wing: Engineered for the athlete who demands uncompromising retention and comfort, Oakley® Stunt Wing introduces a new era of cutting-edge, sport performance eyewear. At its core, the HyperGrip ULTRA Technology utilizes a flexible Unobtainium® temple band that gently wraps the head for a secure fit that won’t budge, even during the most abrupt movements. This frame will stay put through every sprint, climb, and turn. Designed and refined over two years in collaboration with 15 professional athletes and over 500 miles of Athlete testing. Stunt Wing delivers a full-coverage shield frame, balances rotational stability and evenly distributes weight for a barely-there feel for elite-level performance. Prizm™ Lens Technology elevates colour and contrast to keep critical details sharp in motion, while sweat-resistant coatings maintain clarity during high-intensity efforts.

  • Scicon Aerobeam

    Scicon Aerobeam

    MATRIX

    Scicon Sports’ Aerobeam Titanium is a premium performance frame built for prescription use, supporting high‑correction, single‑vision and progressive lenses. Riders can choose optical inserts, RX adapters, the PILS integrated system, Direct RX glazing, or a Reader version with discreet bifocal segments for easy viewing of screens on the go.

  • Surge - Aero

    LiP Watersports Sunglasses Surge Aero

    LIP SUNGLASSES

    The LiP Surge Aero has been engineered specifically to solve the long-standing challenges that have prevented serious eyewear adoption in high-intensity watersports such as surfing, kitesurfing and sailing. At the core of the Surge Aero is LiP’s patented Vortex Ventilation System — an advanced airflow management design that promotes continuous air circulation behind the lens while shielding the eyes from excessive wind and spray. In real-world watersports environments where humidity, temperature fluctuation and physical exertion commonly trigger fogging, the system measurably improves visual consistency and wearer confidence without compromising protection or fit. Equally significant is the integrated FAILSAFE™ II retention system. Unlike conventional sports retainers that can loosen, bounce or detach under heavy water impact, FAILSAFE™ II forms part of the frame architecture itself. The low-profile dual-stage design secures the eyewear during wipeouts, duck dives and high-speed impacts with moving water, while remaining comfortable under surf caps and helmets. This dramatically improves usability in conditions where losing eyewear has historically been accepted as unavoidable. The result is a sport frame that enables athletes to wear premium protective eyewear in environments where many participants have traditionally gone without eye protection entirely — despite prolonged exposure to UV radiation, glare, saltwater and windborne irritation. By combining advanced ventilation engineering, secure retention technology and lightweight performance-focused construction, the Surge Aero represents a significant innovation in watersports eyewear design, delivering meaningful gains in comfort, reliability, protection and real-world usability.

The sport lens with contrast enhancement, photochromic lenses that adapt to varying light conditions and with polarisation to reduce reflections and minimise eye fatigue, or specific colours to enhance performance.

Best Sports Lens Technology

  • Bolle - Phantom

    Bolle - Phantom

    SUNGLASS COLLECTIVE

    Bollé’s Phantom lens technology represents a major advancement in performance eyewear, combining adaptive light control, exceptional optical clarity, and enhanced visual performance into one highly sophisticated lens system. Designed for athletes and outdoor enthusiasts, Phantom lenses automatically adjust to changing light conditions, transitioning quickly from lighter to darker tints to maintain optimal vision throughout the day. This allows wearers to move seamlessly between bright sunlight, cloud cover, and shaded environments without compromising visibility or comfort. What sets Phantom apart is its ability to deliver consistent performance across a wide range of temperatures and environments, ensuring reliable adaptation in both hot and cold conditions. Manufactured using advanced high-performance lens materials, Phantom lenses are exceptionally lightweight, durable, and impact resistant while maintaining outstanding optical precision. The technology is also engineered to enhance colour, contrast, and depth perception, helping wearers identify terrain, movement, and detail with greater accuracy. Select Phantom models incorporate polarized technology to reduce harsh glare from reflective surfaces such as water, roads, and snow, improving comfort and reducing eye fatigue during prolonged wear. Beyond technical performance, Phantom demonstrates Bollé’s commitment to innovation through a seamless combination of functionality, comfort, and premium design. The result is a lens that not only adapts to the environment but actively enhances the wearer’s visual experience, delivering clarity, protection, and confidence in even the most demanding conditions.

  • Carrera C Sport

    Carrera C Sport

    SAFILO

    Inspired by sport and designed to be worn everywhere, these sunglasses express the bold style of Carrera. The shield front is decisive and on-trend as it wraps around to the sides, complete with perforations for added ventilation. The lens is available in green/brown high definition or mauve/blue high definition options, both with 100% UV Protection. Impeccable with sporty outfits and unforgettable as part of street-style ensembles, these sunglasses feature the iconic Pat Cummins green temples and gold signature and are designed to be worn with ease, even under a helmet. The front is compatible with prescription clip-in lenses which can be purchased separately.

  • OAKLEY PRIZM™ TRANSITIONS®

    OAKLEY PRIZM™ TRANSITIONS®

    ESSILORLUXOTTICA

    OAKLEY DEBUTS PRIZM™ TRANSITIONS® Oakley expands its Performance AI glasses portfolio with new colorways for Oakley Meta HSTN and Oakley Meta Vanguard, where Prizm™ Transitions® lenses make their debut. Engineered for outdoor performance and designed to adapt seamlessly to changing light conditions, Transitions® technology responds to UV exposure, shifting from a lighter tint indoors or in low light to a darker sun lens outdoors. Paired with Oakley’s Prizm™ lens technology, which enhances colour and contrast, Prizm™ Transitions® lenses deliver a superior visual experience, helping athletes and consumers maintain clarity and comfort across a wide range of activities and environments, from field to track.

  • Rudy Project ImpactX

    Rudy Project ImpactX

    PRORIDE

    Rudy Project ImpactX lenses combine advanced photochromic technology, exceptional clarity and unmatched durability for high-performance sport vision. Unbreakable and highly flexible, the lenses use in-mass photochromic technology embedded directly into the material for faster light adaptation and long-lasting optical performance from Category1-3, with the Laser Crimson option extending through to category 4. From versatile everyday use to more demanding high-brightness scenarios, the collection allows a more precise choice without compromising the core performance properties of the platform.

  • Rudy Project MAXIMUS

    Rudy Project MAXIMUS

    PRORIDE

    Rudy Project “RX-RPOptics” – Maximus redefines prescription sports eyewear by integrating corrective vision directly into a single shield lens. Using innovative Monoblock Technology, the prescription is embedded within the lens itself rather than through traditional inserts, delivering a wider, distortion-free field of view, improved peripheral vision and enhanced comfort. Lightweight, impact-resistant and compatible with both single vision and progressive prescriptions, Maximus™ combines premium optical performance with high-performance sport functionality.

  • Shamir Attitude III Sport

    Shamir Attitude III Sport

    SHAMIR

    Shamir Attitude III Sport is a specialised prescription sun lens design developed for sports and active lifestyles, where visual stability, comfort, and performance during movement are essential. Designed specifically for outdoor and sport use, it delivers consistent visual performance in dynamic environments. A defining feature of Shamir Attitude III Sport is its ability to compensate prescription optics for curved and sport style frames. As frames become more wrapped, optical performance can be distorted if not properly managed. Attitude III Sport is engineered to maintain optical accuracy across curved lenses, varied base curves, and face form angles, helping deliver a wider, more usable field of view and clear vision across the lens surface during activity. The lens design prioritises strong distance vision for outdoor performance, supported by a carefully balanced intermediate zone that allows wearers to comfortably monitor surroundings, terrain, or equipment while in motion. This combination supports natural posture, smooth visual transitions, and confident awareness during sport and active use. Shamir Attitude III Sport can be paired with performance sun colours and optional polarisation, helping reduce glare from reflective surfaces and improve visual comfort in bright, high contrast conditions. These options support reduced eye fatigue during extended outdoor activity. With high performance prescription capability, Attitude III Sport is available in single vision and progressive designs, maintaining stability across a wide range of prescriptions and frame styles. This makes it well suited to activities such as cycling, golf, and other outdoor sports, where curved frames and consistent visual clarity are critical. By combining prescription compensation for curved lenses, sport specific optical zone design, and glare management options, Shamir Attitude III Sport stands out as a purpose-built solution for Best Sport Lens Technology.

Nominate a lens designed for comfortable vision behind the wheel, especially when driving in difficult light conditions, as well as comfortable vision outside the car and lenses which are polarised and include hydrophobic coatings to repel water/smudges and 100% UV protection.

Sun Performance Lens Innovation

  • Bolle - Phantom

    Bolle - Phantom

    SUNGLASS COLLECTIVE

    Bollé’s VOLT+ lens technology is a breakthrough in colour-enhancing eyewear, developed to dramatically improve the way wearers experience contrast, depth, and colour perception. Created using artificial intelligence and extensive colour science research, VOLT+ was engineered to reveal colours the human eye naturally struggles to distinguish, resulting in a richer, more vivid visual experience without oversaturation or distortion. Unlike traditional performance lenses that focus primarily on glare reduction or tint density, VOLT+ enhances specific colour wavelengths to improve visual clarity, terrain definition, and overall environmental awareness. This allows wearers to perceive detail with greater precision, making the technology particularly valuable for outdoor sports, driving, and high-performance activities where fast visual recognition is essential. The lenses also feature premium polarization to eliminate distracting glare from reflective surfaces such as water, roads, and snow, reducing eye fatigue and increasing long-term visual comfort. Combined with Bollé’s high-quality lens materials and advanced coatings, VOLT+ delivers exceptional optical clarity, durability, and protection in a lightweight and wearable design. What makes VOLT+ especially innovative is its ability to merge technical performance with an elevated visual experience. Colours appear more vibrant, contrast becomes sharper, and depth perception is noticeably improved, allowing wearers to engage more confidently with their environment. The result is a lens technology that not only protects vision but actively enhances it, setting a new benchmark for premium performance eyewear through innovation, precision, and visual excellence.

  • Optilux Drive

    Optilux Drive

    OPTICARE

    Optilux Drive is a certified Australian Made premium progressive lens product specifically developed to enhance visual comfort, clarity, and confidence for drivers in real-world Australian conditions. Designed for wearers who spend significant time on the road, it delivers a specialised visual solution that supports comfortable vision behind the wheel while maintaining excellent performance throughout everyday life. Driving presents unique visual challenges, particularly in bright sunlight, changing weather conditions, glare, reflections, and extended periods behind the wheel. Optilux Drive addresses these challenges through an advanced progressive lens design that provides expansive fields of view, smooth transitions between viewing zones, sharp high-contrast vision, and minimal unwanted distortion. This allows wearers to comfortably monitor the road ahead, dashboard displays, navigation systems, and mirrors while maintaining visual comfort over long journeys. What makes Optilux Drive particularly relevant to this category is its versatility as a sun-performance solution. The lens is available in a broad range of materials, indices, photochromic options including Sunmatic III, polarised lens options, and premium coating such as Skeye Nova. This enables practitioners to tailor the lens to individual driving habits, environmental conditions, and lifestyle requirements, helping wearers manage glare, improve visual comfort, enhance contrast, and maintain excellent vision both inside and outside the vehicle. Optilux Drive is proudly Australian Made and shows Opticare's dedication to creating new lens solutions for local needs and lifestyles. By blending features for driving with sun lens technology and enhancements, Optilux Drive offers an outstanding vision solution for today’s drivers.

  • Shamir Driver Intelligence

    Shamir Driver Intelligence

    SHAMIR

    Shamir Driver Intelligence DAY is a high-performance sun lens engineered to deliver exceptional visual comfort and clarity for drivers, particularly in challenging daylight conditions. Designed in partnership with the BWT Alpine Formula One Team, the lens draws on elite motorsport insight where split second visual accuracy, glare control, and contrast recognition are critical. Driver Intelligence DAY is optimised for difficult driving environments, including harsh sunlight, reflective road surfaces, wet conditions, and high contrast scenes. Polarised technology significantly reduces distracting glare, helping drivers maintain sharp, comfortable vision and improved focus behind the wheel. In addition to driving performance, the lens is designed for seamless wear beyond the car. 100% UV protection ensures consistent eye protection during extended outdoor use, while advanced hydrophobic coatings repel water, dirt, and smudges, supporting clear vision and easy maintenance in everyday conditions. A key innovation of Driver Intelligence DAY lies in its specialised Contrast Enhancement Filters, developed to improve visual definition and clarity in daylight driving. These filters help enhance contrast, reduce visual noise, and support faster recognition of road details, contributing to improved comfort and confidence during long or demanding drives. Carefully selected lens colours are engineered to work in harmony with these filters, balancing visual performance with a natural, wearable appearance. For eye care professionals, Shamir Driver Intelligence DAY offers a compelling solution for patients seeking superior driving vision without compromise. Combining motorsport inspired design, glare control, contrast enhancing technology, and everyday practicality, Driver Intelligence DAY sets a benchmark in sun performance lens innovation.

The fashion tint lens of this year that provides a blend of aesthetic impact, wearability and style whilst maintaining functionality and protection.

Fashion Tint Lens of the Year

  • Ahlem - Khaki Light

    Ahlem - Khaki Light

    PROPER GOODS

    AHLEM's Khaki Light lens captures a defining shift in contemporary eyewear: the move toward softer, nature-inspired colour palettes. With its subtle smokiness and sage-green hue, the lens offers a sophisticated alternative to traditional grey and brown tints. The colour gently softens the face, enhances the architectural qualities of a frame, and introduces an understated sense of character that complements a wide range of personal styles. The lens embodies AHLEM's broader design philosophy: thoughtful, intelligent, and enduring. Inspired by the interplay between nature and architecture, Khaki Light is perfectly aligned with the industry's growing appreciation for subtle luxury. It reflects a broader movement away from overt branding and seasonal trends toward products that communicate quality through considered design and meticulous execution. Its appeal lies in its versatility Whether styled with bold acetate designs or sleek metal constructions, Khaki Light is equally at home in fashion editorials, creative industries, and everyday wardrobes. As consumers increasingly seek eyewear that balances self-expression with longevity, Khaki Light has become emblematic of a new generation of luxury lens design. Elegant, understated, and undeniably fashion-forward, AHLEM's Khaki Light lens demonstrates how colour can elevate eyewear through nuance rather than excess. In doing so, it has established itself as a defining lens colour of the moment and a deserving contender for Fashion Tint Lens of the Year.

  • HOYA Sensity Colours

    HOYA Sensity Colours

    HOYA

    HOYA Vision Care is a global leader in optical technology, delivering innovative vision solutions to eye care professionals for over 60 years. For the Fashion Tint of the Year category, HOYA proudly presents Sensity Colours - a unique and stylish collection of photochromic lenses designed to meet the growing demand for eyewear that combines fashion, individuality, and performance.   Available in six distinctive colour options, Sensity Colours offers something to suit every aesthetic preference and lifestyle. The range includes trend-inspired gradient tints such as Lovely Pink, Green Zen, Aqua Blue, and Orange Splash, providing fashion-conscious wearers with stylish everyday options that allow them to express their personality. Complementing these are Energising Orange and Dynamic Yellow full tints, specially designed to subtly enhance visual contrast, making them ideal for sports and outdoor enthusiasts seeking both performance and style.   Powered by HOYA’s Precision Photochromic Technology, Sensity Colours seamlessly combines standout aesthetics with practical benefits, including UV protection and defence against sun glare. With significantly improved fade-back speed indoors and compatibility with HOYA’s premium coatings, Sensity Colours delivers a sophisticated, high-performance vision solution for patients who want to stand out while remaining protected.

  • Moscot Tint + Celebrity Blue

    Moscot Tint + Celebrity Blue

    PROPER GOODS

    MOSCOT's Tint+ Celebrity Blue lens exemplifies the growing influence of coloured lenses as a fashion statement rather than simply a functional component of eyewear. As consumers increasingly seek ways to express individuality through accessories, tinted lenses have emerged as one of the most influential eyewear trends of recent years. Celebrity Blue sits at the forefront of this movement, offering a subtle yet transformative wash of colour that instantly changes the character of a frame. Inspired by the creative spirit and cultural energy synonymous with MOSCOT's New York heritage, Celebrity Blue delivers a cool, nostalgic aesthetic that recalls the iconic tinted eyewear worn by musicians, artists, and cultural tastemakers throughout the latter half of the twentieth century. It’s bold enough to make a statement yet subtle enough for everyday wear. This balance between wearability and fashion appeal has contributed significantly to its popularity among both eyewear enthusiasts and first-time tinted lens adopters. The lens has also developed a strong cultural presence beyond the optical industry. Featured in fashion editorials including Esquire, Celebrity Blue has become synonymous with contemporary eyewear styling and has appeared across film and television productions. In 2026, it was worn by Dan Levy in the television series Big Mistakes. These appearances have helped cement Celebrity Blue as a recognisable lens colour within popular culture, extending its influence well beyond traditional eyewear audiences. As part of MOSCOT's Tint+ program, Celebrity Blue reflects the broader shift toward personalisation and self-expression in luxury eyewear. At a time when coloured lenses continue to move from niche trend to wardrobe essential, MOSCOT's Celebrity Blue stands as a defining example of the category. It demonstrates the power of colour to elevate eyewear beyond function and into the realm of personal style, making it a deserving contender for Fashion Tint Lens of the Year.

  • Shamir PhotoGlamour

    Shamir PhotoGlamour

    SHAMIR

    Shamir PhotoGlamour redefines the fashion tint lens by combining striking aesthetic appeal with everyday wearability and advanced technology. Built on Transitions® GEN S™ — the latest generation of Transitions lenses — PhotoGlamour delivers unmatched speed, style, and performance, setting a new standard for modern fashion eyewear. At its core, PhotoGlamour blends beautifully curated fashion tints with rapid light responsiveness, allowing lenses to transition quickly and smoothly between indoor and outdoor environments. This speed enhances comfort and usability, ensuring the lens always looks intentional and stylish, rather than reactive or disruptive to the wearer’s look. The colour palette is a defining feature. PhotoGlamour offers elegant, contemporary hues that feel refined, fashion forward, and highly wearable. These colours enhance frames and facial features without overpowering them, making PhotoGlamour as suitable for everyday wear as it is for moments where personal style takes centre stage. The result is eyewear that feels expressive yet effortless. PhotoGlamour also offers versatility through both solid and graduated tint options, available in varying intensities to suit individual preferences and lifestyles. Whether a wearer prefers the bold confidence of a full, even tint or the softer, more nuanced look of a gradient fade, PhotoGlamour allows personal style to be customised without sacrificing practicality. This flexibility ensures the lens remains wearable across professional, social, and leisure settings. For eye care professionals, Shamir PhotoGlamour is an easy recommendation — a premium fashion tint solution that confidently meets both aesthetic aspirations and functional needs. By pairing the speed and reliability of Transitions GEN S with sophisticated, beautiful colours and versatile tint options, PhotoGlamour represents the future of fashion tint lenses: fast, functional, and undeniably stylish.

  • Sunmatic My Life

    Sunmatic My Life

    OPTICARE

    Sunmatic MyLife represents a new generation of photochromic lenses that combines advanced visual performance with personal expression, giving wearers the freedom to choose eyewear that reflects both their lifestyle and individuality. Sunmatic MyLife comes in five colours: Brown, Green, Purple, Blue, and Pink. Beyond its aesthetic appeal, Sunmatic MyLife delivers practical everyday benefits. The lens features advanced photochromic technology designed for Australian conditions, offering stronger outdoor darkening, high visual clarity, up to 40% faster fade-back when moving indoors, and 100% protection from UVA and UVB rays. For optical practices, this range makes dispensing more engaging and personal. It encourages conversations about lifestyle and fashion, and gives patients more options if they did not like the usual colour choices. With more colours and personalisation, Sunmatic MyLife turns photochromic lenses into a lifestyle choice, not just a functional one. To help you add Sunmatic MyLife to your lens range, Opticare offers marketing materials, dispensing tools, and ongoing support from its teams. With product education, dispensing advice, and training, practices get the knowledge and confidence to recommend Sunmatic MyLife to the right patients and offer more personalised eyewear.

  • Transitions® Color Touch™ Ruby

    Transitions® Color Touch™ Ruby

    ESSILORLUXOTTICA

    Transitions® Color Touch™ lenses deliver a distinctive fusion of expressive design, everyday comfort, and adaptive performance—redefining how eyewear performs and feels throughout the day. At the heart of Colour Touch is its always-on, subtle tint, designed for everyday wear. Available in five vibrant colours—Ruby, Sapphire, Emerald, Amethyst and Amber—alongside gradient and washed effects, the lenses enable true self-expression. Wearers can personalise their look and pair lenses effortlessly with any frame, transforming eyewear into a unique fashion statement that feels both contemporary and versatile. Beyond aesthetics, Colour Touch lenses are engineered for exceptional comfort and wearability. The subtle tint in the unactivated state provides a soft, soothing visual experience for the eyes, offering all-day ease without disrupting daily activities. This delicate balance ensures the lenses remain stylish yet understated, making them suitable across professional, social and outdoor environments. Functionally, Transitions® Colour Touch™ lenses are ultra-responsive to light1, adapting seamlessly to changing conditions. They darken outdoors to sunlens level intensity and fade back quickly indoors, delivering effortless vision through every moment of the day. At the same time, they block 100% of UVA and UVB rays while filtering up to 51% of blue-violet light indoors and up to 93% outdoors2, supporting long-term eye comfort and protection. The result is eyewear that elevates everyday vision into a personalised style experience—bringing together colour, comfort, and light responsiveness in a way that feels effortless. Disclaimers 1. For CR-39 lenses with a premium anti-reflective coating @23C activating to 18% transmission in around 40 seconds and fading back to 60% transmission in around 3 minutes. 2. For CR39 lenses. Blue-violet light is measured between 400nm and 455nm (ISO TR 20772:2018) Photochromic performance may vary across colours and lens material and is influenced by temperature and UV exposure. Transitions Color Touch lenses are not suitable for driving in twilight or at night.

  • ZEISS AdaptiveSun

    ZEISS AdaptiveSun

    ZEISS

    ZEISS AdaptiveSun lenses are smart sunglass lenses that adapt their darkness to changes in light intensity. They’re ideal for overcast to bright sunlight, covering a light absorption of 60% to over 90% depending on light conditions. The new ZEISS AdaptiveSun Blue expands our ZEISS AdaptiveSun colour portfolio, which includes Grey, Brown and Pioneer. The cool blue tint delivers a modern, distinctive look that is bold yet wearable, complementing a wide range of frames and skin tones. It is available in both solid and gradient tints to meet the needs of today’s fashion-forward consumers. As light changes, ZEISS AdaptiveSun Blue seamlessly shifts from lighter to darker states while maintaining a consistently stylish appearance. Powered by ZEISS optical expertise, ZEISS AdaptiveSun Blue provides excellent optical clarity, uniform tint and comfortable vision for prolonged wear in varied environments. ZEISS AdaptiveSun lenses can be perfectly combined with a ZEISS DuraVision Plus Flash UV Mirror to give sunglasses a pearly reflective finish with hard coat protection that is both durable and elegant. Combine ZEISS DuraVision Plus Flash UV Jade with ZEISS AdaptiveSun Blue for the perfect contemporary look.

These are the official nominations from within the industry.

Supplier of the Year

  • Essilor Customer Service

    Essilor Customer Service

    ESSILORLUXOTTICA

    Essilor Customer Service – Delivering Measurable Impact Through Partnership Essilor’s Customer Service Team exemplifies what it means to be a true partner to optometry practices across Australia and New Zealand. Operating at the intersection of technical expertise, operational excellence, and genuine care, the team consistently delivers an experience that goes beyond transactional support—building long-term, trusted relationships with customers. At the core of Essilor’s service model is responsiveness and reliability. From order management and delivery coordination to technical product guidance and after-sales support, the team ensures every touchpoint is seamless, efficient, and solution-oriented. Rapid turnaround times, proactive communication, and a deep understanding of customers’ business needs enable practices to operate with confidence and consistency. What sets the Essilor Customer Service Team apart is its commitment to value creation. The team actively supports customers in navigating product innovations, including advanced lens technologies and treatment solutions, ensuring smooth adoption and integration into daily practice. This consultative approach has driven measurable outcomes—reducing remakes, improving dispensing accuracy, and enhancing overall customer satisfaction. Strong relationships are built through accountability and personalisation. Dedicated account support, tailored communication, and a willingness to go above and beyond during peak periods or complex cases have fostered high levels of trust and loyalty. Customer feedback consistently highlights the team’s professionalism, positivity, and ability to resolve challenges quickly. Importantly, the impact of the team extends directly to business performance. By enabling efficient practice workflows, minimizing disruption, and supporting revenue-generating products, the Customer Service Team contributes to practice growth and patient outcomes alike. In an increasingly competitive and dynamic market, Essilor’s Customer Service Team stands out as a benchmark for excellence—consistently delivering outstanding service, strengthening customer partnerships, and driving meaningful, measurable business impact.

  • Eyes Right

    Eyes Right

    EYES RIGHT

    Eyes Right Optical is proud to nominate the Eyes Right Optical customer service team for recognition as a leader in service excellence within the optical industry. At the core of our business is a simple belief: exceptional customer service creates lasting relationships, trust, and meaningful outcomes for every customer we support. Our team consistently delivers a personalised, professional, and caring experience. Whether assisting independent optical practices, supporting dispensers and optometrists, or helping customers select the right products, the Eyes Right Optical team goes above and beyond to ensure every interaction is positive, efficient, and solutions-focused.

  • Hilco Vision Customer Service Team

    Hilco Vision Customer Service Team

    HILCO VISION 

    At Hilco Vision, we understand the unique needs of eye care professionals and are proud to be a trusted partner to optometrists, dispensers, laboratories, and ophthalmic practices across Australia and New Zealand. Our commitment is simple: delight our customers so they can better serve theirs. Our goal is to take pain points away from our customers lives, increase simplicity and shared success.
    Our small and close-knit customer service team are passionate about delivering an exceptional experience with every interaction. Known for being warm, friendly, knowledgeable, and responsive, we take pride in building genuine relationships and providing personalised support tailored to each customer's needs.
    From prescription safety, sport and swim eyewear to lens care, dispensing equipment, dry eye therapies, diagnostic and surgical supplies, our team works tirelessly to ensure customers receive the products, advice, and support they need to provide outstanding patient care and drive practice success.
    What sets us apart is our customer first mindset. We listen, respond quickly, solve problems efficiently, and consistently go the extra mile to make doing business with Hilco Vision easy and enjoyable. Every day, we strive to exceed expectations and be a supplier our customers can rely on with confidence.

  • HOYA Vic Customer Service Team

    HOYA Vic Customer Service Team

    HOYA

    Carly and the team are there to help us out with any problems and gets out jobs back to us as quickly as possible for our patients. Anything we need the team is always there to help.

    Hoya Customer Service Team Victoria. Nothing is ever too much trouble. They always deliver above and beyond so I can deliver above and beyond to my customers.

  • Marcolin

    Marcolin

    MARCOLIN

    Since establishing their Australian subsidiary in 2020, Marcolin has set a benchmark for excellence, delivering exceptional customer service and unwavering support to independent optical practices nationwide. At the core of their daily operations is a deep commitment to fostering genuine, long-term partnerships built on trust, empathy, and absolute reliability. A true testament to this stellar reputation is the team’s extensive industry experience and highly personalized approach. Widely respected throughout the close-knit optical community, key team members like Debby perfectly embody this dedication. Many independent practices have valued her professionalism and warmth since the Healy Optics days, frequently noting that her seamless responsiveness, dependability, and genuine care for her accounts reflect the gold standard of service Marcolin consistently provides. Crucially, the customer service team serves as the vital backbone for Marcolin’s sales and marketing operations. Working in flawless synergy with the field reps, they ensure that new brand launches, marketing campaigns, and promotional rollouts are executed seamlessly at the practice level. This integrated internal collaboration guarantees that independent practices receive comprehensive, 360-degree support, effortlessly connecting the initial sales strategy to successful in-store delivery. Whether they are managing last-minute urgent requests, navigating complex technical product inquiries, processing warranties, or providing backend support for sales drives, they do so with effortless efficiency. Their proactive communication, rapid resolution times, and deep, intuitive understanding of the unique business challenges faced by independent practices make them an invaluable asset to the industry. By consistently bridging the gap between a global brand portfolio and local, personalized care, they ensure independent clinics feel fully supported, making them highly deserving of the ODMA26 Top Supplier Customer Service Team award.

  • Modstyle

    Modstyle

    MODSTYLE

    The Modstyle customer service team consistently delivers an exceptional customer experience through their dedication, expertise, and genuine passion for eyewear and fashion. Known for their personalised approach, the team goes beyond traditional service by building meaningful relationships with customers and retail partners alike. Their responsiveness, attention to detail, and ability to provide tailored solutions ensure every interaction is seamless, professional, and memorable. The team embodies the values of reliability, creativity, and care, creating a strong sense of trust and loyalty across the industry. Their commitment to excellence has played a vital role in strengthening the Modstyle brand and setting a benchmark for outstanding customer service within the optical industry.

  • Noo Eyewear

    Noo Eyewear

    NOO

    Consistently goes above and beyond to meet every clients needs, whether it be customer orders, warranties, or general product questions. Nothing is to hard for them, and they always follow up.

  • Ophthalmopro

    Ophthalmopro

    OPHTHALMOPRO

    OphthalmoPro’s customer service team is known for being responsive, practical and genuinely committed to supporting clinics beyond the sale. Working closely with ophthalmologists, optometrists, hospitals and practice teams, we focus on making every interaction simple, helpful and reliable — whether it involves product advice, urgent orders, equipment support, follow-up, or connecting customers with the right solution for their clinic. What makes our team stand out is the strength of our relationships. Customers know they can reach real people who understand the clinical environment, communicate clearly and take ownership until an issue is resolved. This level of service has helped us build long-term customer loyalty, strong repeat business, and trusted partnerships across the eye care industry. Our team’s commitment directly supports clinic efficiency, customer confidence and better patient care. For us, customer service is not a department — it is part of how OphthalmoPro works every day.

  • Opticare

    Opticare

    OPTICARE

    Opticare's Customer Service Team is more than just customer support. We are a group of professionals who work together to help independent optical practices succeed. Customers often tell us they appreciate having a whole team supporting them. Instead of working with just one department, practices get help from their Business Development Manager, Customer Service Team, Laboratory Team, Professional Services Manager, and Marketing Team. This teamwork gives them support that goes well beyond what most suppliers offer. At the heart of this approach is also our longstanding commitment to champion independent optometry and ensuring community-based independent practices have access to the support, technologies, and resources they need to grow and remain competitive in a constantly evolving industry. We recognise the important role independent practices play within their local communities, and our team is passionate about helping them succeed. Our team help with product recommendations, clinical and lens advice, dispensing support, technical questions, staff training, marketing, and business development. We ensure practices get the right help when they need it, so they can provide great eye care to their patients. The impact of this commitment can be seen in the long-standing relationships we have built with practices across Australia. Many customers view Opticare not simply as a supplier, but as a trusted partner invested in their success.

  • Shamir

    Shamir

    SHAMIR

    The Shamir Australia Customer Service Team consistently delivers outstanding service by combining deep product knowledge, genuine customer care, and a strong commitment to partnership. Serving independent practices, retail groups, and national partners across Australia, the team plays a critical role in supporting customer success every day. What sets the team apart is their proactive, solutions focused approach. Rather than simply responding to enquiries, the team actively works with customers to resolve issues, manage expectations, and find the best outcome for each situation. Whether supporting complex orders, managing remakes and warranties, or guiding customers through product selection and turnaround times, the team operates with accuracy, speed, and empathy. Strong customer relationships are built through clear communication, consistency, and trust. Customers know they can rely on the Shamir Australia Customer Service Team to listen, take ownership, and follow through. This reliability has been particularly valuable during periods of high demand, system changes, and supply chain challenges, where transparent communication and timely support are essential. The team’s impact extends beyond service into measurable business outcomes. By reducing errors, minimising remakes, supporting correct product selection, and resolving issues efficiently, the Customer Service Team helps protect profitability for customers. Their close collaboration with Sales, Training, and Operations ensures aligned messaging and a seamless customer experience. Above all, the Shamir Australia Customer Service Team embodies Shamir’s Perfect Vision, Personal Touch motto. Their professionalism, accountability, and customer first mindset make them a standout supplier partner and deserving of recognition as a top customer service team.

  • Sunglass Collective

    Sunglass Collective

    SUNGLASS COLLECTIVE

    The lovely team at Sunglass Collective consistently delivers an exceptional customer experience built on professionalism, product knowledge, responsiveness, and genuine care for their customers and retail partners. Their commitment to personalised service ensures every interaction is handled with attention to detail, efficiency, and a solutions-focused approach. The team goes above and beyond to support customers with expert advice, timely communication, and reliable service, helping build strong and lasting relationships across the optical and fashion eyewear industry. Their passion, teamwork, and dedication to excellence have created a trusted reputation for outstanding customer care, making Sunglass Collective highly deserving of recognition for a Customer Service Team Award nomination.