Myopia Mastery

Sunday, 16 August
MCEC Melbourne

Proudly sponsored by HOYA

Unlock the full potential of Myopia Management in your practice.

If you’re ready to grow your confidence in myopia management and better support young patients, the Myopia Mastery Program is for you. This half-day program blends industry leadership know-how, business and marketing strategy, communication skills, and real-world case studies—giving your whole team the tools to deliver effective, family-friendly myopia care. Learn from leading practitioners, discover new technologies, and walk away inspired with practical ideas you can implement immediately. Essential learning for every modern optometry business.

Tickets $125

Myopia Mastery
Sunday, 16 August
Sponsored by HOYA

Registration / Arrival Tea & Coffee

8.10am


Welcome and Introduction
Presented by Amanda Trotman, ODMA & Craig Chick, HOYA

Introduction

8.30am


The Myopia Opportunity

8.35am

Given current research, what is the Myopia business opportunity?

Presented by Brian Walker, Retail Dr Group & Emmy Cui, Eye & I Optometrists


The Business of Myopia

9.00am

How to set up a Myopia Control Practice

  • What does a Myopia Practice Look Like?

  • What do Myopia Treatments mean for Optometrists?

  • Challenging Scripts

  • Equipment & Technology

Presented by Dr Soojin Nam, Eyecare Kids, Heidi Hunter, Custom Eyecare, Jason Anderson, Medmont


Myopia Lenses

9.25am

Lens-related Tips from our major Sponsor HOYA


The Right Frame and Lens Fit

  • Selecting the correct frame and lens

  • Fitting tips and techniques

  • Family conversations

Presented by Chedy Kalach, ACOD, Ryan Ho, Lipo

Looking After Kids

9.45am


Display Space Requirements / Design Tips

  • What is Visual Merchandising?

  • Why VM Matters in Clinical Spaces 

  • VM Best Practice for Myopia Communication

Presented by Shiva Taghvaei

Visual Merchandising

10.05am


Morning Tea

10.20am


Topics:

  • Consumer behaviour insights

  • Tips for targeting and marketing to families

  • Social media campaign tips

  • Differentiation

Presented by Brian Walker, Retail Doctor Group, Alison Abdullah, Lens Avenue

The Patient Focus

10.40am


Growing and Strengthening Practice for Myopia Management with Soft Contact Lenses

11.10am

This session highlights key principles of myopia management, the role of soft lenses in comprehensive care, and opportunities for improvement and practice growth.

Presented by Joe Tanner, CooperVision


This session will cover the integration of orthokeratology into practice to provide a holistic overview of myopia management

Presented by Sheila Lam, Eye Definition Optometrists

Communication is Key

11.30am


Topics:

  • In practice conversations

  • Client communication tips

  • Vocabulary use

Presented by Emma Gillies, Purple Key Consulting

Communication is Key

11.40am


Real-life examples from successful Practices with case studies, including what to look out for, industry resources, collaborative ideas and time for audience questions.

Panellists include: Dr Grant Hannaford, Hannaford Eyewear/AAOO, Dr Soojin Nam, Eyecare Kids, Emmy Cui, Eye & I Optometrists, Alison Abdullah, Lens Avenue, Heidi Hunter, Custom Eyecare

Myopia in Practice – Panel and Q&A

12.00pm


In Closing

12.30pm


*Program is subject to change.

Speakers

Tickets $125