Myopia Mastery
Sunday, 16 August
MCEC MelbourneProudly sponsored by HOYA
Unlock the full potential of Myopia Management in your practice.
If you’re ready to grow your confidence in myopia management and better support young patients, the Myopia Mastery Program is for you. This half-day program blends industry leadership know-how, business and marketing strategy, communication skills, and real-world case studies—giving your whole team the tools to deliver effective, family-friendly myopia care. Learn from leading practitioners, discover new technologies, and walk away inspired with practical ideas you can implement immediately. Essential learning for every modern optometry business.
Myopia Mastery
Sunday, 16 August
Sponsored by HOYA
Registration / Arrival Tea & Coffee
8.10am
Welcome and Introduction
Presented by Amanda Trotman, ODMA & Craig Chick, HOYA
Introduction
8.30am
The Myopia Opportunity
8.35am
Given current research, what is the Myopia business opportunity?
Presented by Brian Walker, Retail Dr Group & Emmy Cui, Eye & I Optometrists
The Business of Myopia
8.55am
How to set up a Myopia Control Practice
What does a Myopia Practice Look Like?
What do Myopia Treatments mean for Optometrists?
Challenging Scripts
Equipment & Technology
Presented by Dr Soojin Nam, Eyecare Kids, Heidi Hunter, Custom Eyecare, Jason Anderson, Medmont
Myopia Lenses
9.30am
Lens-related Tips from our major Sponsor HOYA
The Right Frame and Lens Fit
Selecting the correct frame and lens
Fitting tips and techniques
Family conversations
Presented by Chedy Kalach, ACOD, Ryan Ho, Lipo & Practice Staff from Eyecare Kids
Looking After Kids
9.45am
Display Space Requirements / Design Tips
What is Visual Merchandising?
Why WM Matters in Clinical Spaces
WM Best Practice for Myopia Communication
Presented by Shiva Taghvaei, Safilo
Visual Merchandising
10.05am
Morning Tea
10.20am
Besides being a correction method, orthokeratology can also slow myopia progression in children
Exciting speaker announcement coming soon!
A Holistic Approach – Ortho K Insights
10.40am
Topics:
Consumer behaviour insights
Tips for targeting and marketing to families
Social media campaign tips
Differentiation
Presented by Brian Walker, Retail Doctor Group, Laura Moore, IGN Media, Alison Abdullah, Lens Avenue
The Patient Focus
10.50am
Growing and Strengthening Practice for Myopia Management with Soft Contact Lenses
11.20am
This session highlights key principles of myopia management, the role of soft lenses in comprehensive care, and opportunities for improvement and practice growth.
Presented by Joe Tanner, CooperVision
Topics:
In practice conversations
Client communication tips
Vocabulary use
Presented by Emma Gillies, Purple Key Consulting
Communication is Key
11.35am
Atropine eye drops are used for several eye conditions and, in low concentrations, can reduce the progression of myopia in children from age four.
Exciting speaker announcement coming soon!
A Holistic Approach – Eye Drops
11.55am
Real-life examples from successful Practices with case studies, including what to look out for, industry resources, collaborative ideas and time for audience questions.
Panellists include: Grant Hannaford, Hannaford Eyewear, Dr Soojin Nam, Eyecare Kids, Emmy Cui, Eye & I Optometrists, Alison Abdullah, Lens Avenue, Heidi Hunter, Custom Eyecare
Myopia in Practice – Panel and Q&A
12.00pm
In Closing
12.30pm
*Program is subject to change.
Speakers